ASCEND in Action: The Power of Personal Branding and Authenticity with Daisy McVey and Basma Shamoun

Welcome to the ASCEND in Action Podcast Series, part of the Progressing Lives Everywhere Podcast, brought to you by the Amoria Group.  

 

In this podcast mini-series, we’ll be talking about and tackling some of the key topics when it comes to women in staffing and consulting - from why we need more women and what we bring to the industry, to our role in tackling gender bias and empowering and supporting each other.

These conversations are designed to inspire, engage and show how together we can fulfil our potential, and progress our lives!

Kicking the series off is your host Daisy McVey, a Talent Attraction Specialist based in Amoria Bond’s Manchester office. This episode isn't your typical "personal branding" episode filled with self-promotion tips...

 

Instead, meet our guest, Basma Shamoun, Team Manager, Advanced Engineering in our Cologne office. In her conversation with Daisy, Basma shares a refreshing perspective: build your brand through your leadership values and actions, not through inauthentic self-promotion.

 

Intrigued? Dive in to hear Basma discuss the power of values like high standards, honesty, and even a dash of fun in building a strong personal brand.

 

The episode also tackles authenticity for recruiters, especially women in a male-dominated field. Discover how Basma fosters authenticity within her team while empowering them to develop their own unique styles.

 

This instalment is all about ditching the inauthenticity and cultivating genuine, values-driven leadership and personal brands. Learn how to build trust and thrive in recruitment by being your authentic self!

  

Questions

1. Basma, do you want to start by telling us about your role at Amoria Bond and what you’re responsible for? 
2. What does personal branding mean to you in your role? 
3. Does the meaning of personal branding stretch out further than just social media? 
4. How do you encourage your team to build out their own personal brand e.g. on social media / with clients and candidates? 
5. How important is authenticity as a woman in recruitment? Is it necessary to emphasise being a woman in this industry? 
6. Has there ever been a time where you felt disadvantaged by being authentic? 
7.  And finally, what do you see for the future of personal branding, and what steps are you taking to stay ahead of the curve? 

 

If you enjoy this episode, be sure to subscribe, like and leave a review. Every time you do, it helps others to find the show.

 

Amoria Group are committed to walking the talk and, through our recruitment brand Amoria Bond and consultancy Coalesce Management Consulting, we work hard to create a positive and inclusive environment for everyone. 

 

For further details on Amoria Group and how we are Progressing Lives Everywhere, head over to amoriagroup.com/. 

 

See you next time!